Hi, I’m Paula. I’m a self-taught creative with a strategic mind and a curious eye, always on the lookout for the next idea. Creative chaos is where I thrive, but I’m also the one with the colour-coded calendar and 38 tabs open — all for the same reason: to make sure no good idea dies in a Google Doc.

I come from the world of film sets, where I’ve spent over six years working as a producer and assistant director. In the intensity of production, I learned how to bring structure to creative processes, turn ideas into action, and make everything run smoothly — with care, purpose, and a good sense of humor.

I like to shape concepts with meaning, build brands that resonate, and explore storytelling and visual identity as tools to connect ideas with people.

This portfolio reflects that journey: a blend of professional productions, personal projects, and the first steps into a more strategic creative path.